Behavioral Finance Paper

 Please review the attachments. I need two pages explaining how rational and irrational buying Starbucks coffee instead of regular gourmet coffee at the store or McDonald. Below are some sources 

 

·  People pay $5 for Starbucks, when there is equal quality coffee at a much lower price.  The prestige of having Starbucks versus McDonald is important to them.

http://www.coolmarketingstuff. com/predictably-irrational- marketing-applications-of- irrational-decisions/

https://sherpablog. marketingsherpa.com/marketing/ charles-duhigg-interview/

http://college.usatoday.com/ 2016/10/10/money-101- starbucks-coffee-7-tips-to- save/

   

https://www.forbes.com/sites/greatspeculations/2017/02/15/quality-vs-quick-service-the-difference-between-starbucks-and-mcdonalds/#1bec611650ca

https://theadaptivemarketer.com/2014/09/01/buyer-psychology-customer-value-people-buy-starbucks-coffee/

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