BUS 485 Week 3 Assignment – Marketing Plan for the Capstone Project



This is a Collaborative Learning Community (CLC) assignment.


Write the Marketing Plan for your organization (a minimum of 500 words). Your plan should:


  1. Describe the target market.
  2. Identify the size of your potential target market.
  3. Include a SWOT analysis (use a two by two table in Word).
  4. Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization, in addition you may consider describing the 4Is (intangibility, inconsistency, inseperabilty, and inventory).


Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.


This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.


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