Business Finance – Management
Review the five international marketing philosophies. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.
The response must be a minimum of two pages in length in APA format.
Daniels, J., Radebaugh, L., & Sullivan, D. (2015). International business: Environments & operations (15th ed.). Upper Saddle River, NJ: Pearson.
Fackler, M. (2007). The ‘Toyota way’ is translated for a new generation of foreign managers. Retrieved from www.nytimes.com/2007/02/15/business/worldbusiness/15toyota.html
World Trade Organization. (n.d.). Anti-dumping. Retrieved from https://www.wto.org/english/tratop_e/adp_e/adp_e.htm
World Trade Organization. (2015) United States. Retrieved from http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language=E&Country=US
Young, N. (2015). P&G, the world’s biggest advertiser, gives top media role to woman who ran their pet empire. Retrieved from http://www.thedrum.com/news/2015/01/17/pg-worlds-biggest-advertisergives-top-media-role-woman-who-ran-their-pet-empire
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