Case Study 1 Week 3

Case Study 1 Week 3

  1. Read “Excellent Strategic Management Showcased: Priceline.com Inc.(attached). As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points: 
     

 

  •   What are Priceline’s internal strengths and weaknesses? 
     
  •   Who are Priceline’s competitors? 
     
  •   Do you see Priceline’s strategy as effective or ineffective? Why? 
     

  

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards. 

 

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