Case study

Read 7.11 Case study ASB Digital Piggybank page 173 in the textbook then answer these questions:

1. What makes mobile such a powerful medium for marketing?
2. What are the biggest concerns for mobile-focused marketing?
3. When is it a good idea to create an app for your brand?
4. How would you go about deciding which engagement method is the best to use for your target market?

Requirements:  Each question should be answered fully (no short answers) with thoughtful consideration of the full chapter in which the case is found. Quality counts.  Two pages, double-spaced maximum length.

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