Coca Cola case analysis

Coca Cola case analysis

As mentioned in the study guide, there are 4 points. This is the additional information for the 4 points.
1)…. elements of 2008 beijing olympic IMC campaign (this is about the marketing communication) which also must include the promotion mix
2)……long standing association (long period sponsorship/partnership)
3)…….difference between marketing and campaign objectives
4) unique elements is the (difference between both countries olympics)

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