Choose a company from the following list:
Bank of China
Use the attached Change Canvas templatePreview the document to answer the following:
The Board of Directors for your company has created an agenda around organizational purpose. You need to select a project that will demonstrate how analytics can help advance corporate social responsibility. A critical step in the change process is proving the value that analytics can bring.
The first project should have a very clear goal and be limited in scope. It should be focused on what is required to prove value in a short period of time, i.e. within a few months. The value should be clear and visible to the organization, i.e. it should be material. An important component of materiality is alignment with the vision, mission and strategy of the company. ( 1 page)
Not everyone will be supportive of your proposal so it is important to think about different stakeholder groups and their motivations for supporting or opposing your project. You need to gain organizational support for your project before you can implement it. What stakeholder groups would support your proposal? What stakeholder groups would oppose your proposal? Based on your understanding of the stakeholders and their motivations for supporting or opposing your project, develop tailored communication plans for each stakeholder group. Which stakeholders (or groups of stakeholders) will you communicate with? In what sequence? Describe the messages that you will use to persuade each stakeholder or stakeholder group of the importance and value of the first project. Describe how you will address both the rational and emotional concerns of the different stakeholder groups, and why you think these messages will be effective. (2 pages)
You need a functional leader to sponsor your first project. Describe the messages that you will use to persuade this leader of the importance and value of the first project to him/her. You need to inform your sponsor of the progress of the first project. Describe how you will use analytics to measure the receptivity to change, and to monitor the change process. (1 page)