Content Analysis of the iPhone 7
Write a five page paper on the design, application, statistical analysis, and interpretation of a content analysis. This content analysis is conducted on the iPhone 7.
Note: the expectation is you write a paper in a research methods style. This means using citations to support claims, statements, facts or opinions you present. When you write the paper do not write anywhere about the 'assignment' or 'course/class' – although you are writing this paper because of the course you should not mention this in the paper.
Also, do not use the prompts listed below as questions/subheadings in your paper. For example, don't write 'Justify why you selected this issue' in the paper and then answer this question. You answer this question in the course of writing your page 1 just as the articles in the readings you read answer this question without specifically writing 'justify why you selected this issue.'
The paper should be written in APA style. In this paper and other papers in the course you should avoid personal stories about your personal experiences.
Although you worked as a group on the content analysis, each student will submit an individual 5 page paper. If you write less than 4.5 pages you are not making use of the space available to you and will be deducted points. If you write more than 5.5 pages you are writing too much and you will be deducted points. Your paper is therefore expected to be between 4.5 and 5.5 pages in length. This page count does not include the title page, reference page, or any appendix.
An abstract is not needed for this paper.
Page 1-2: Intro
Present a general surface level description of the issue the content will examine (references).
Explain why understanding this case is important (references).
Justify why you selected this issue (references) – do not simply state because the ‘assignment told you to’ or that you are doing ‘what your boss told you.' Instead put reasons related to the importance of products being a good value for the money.
What specific questions are you trying to answer? One of these is “Is the iPhone 7 a good value for the money?" However, you should be able to generate 2-3 more questions based on the other three variables you code for in the method section.
Page 3: Method
Use the attached Method Template to format this section.
Specify four variables you will code for. There should be one manifest variable and three latent variables.
Design a code book for your variables. The detailed code book will be the appendix to your paper and does not count toward the page count. For each latent variable there should be a definition, keywords, and concrete examples.
However, per the method template, much of the information from the code book in the appendix will be repeated in the method.
Page 4: Results
Apply the content analysis – nothing should be shown within the paper itself. The content analysis should be applied to iPhone reviews you identified in Week 10 Checkpoint 1 – remember it is important everyone in the group is analyzing the same reviews.
Code at least 20 reviews for your analysis. One person in the group should upload the reviews coded when they submit their individual paper.
Use statistical analyses you deem appropriate from Week 3 and Week 4 to analyze the data produced by the content analysis.
Present the results of the statistical analyses in APA style. Also, if appropriate, present the results in tables.
There should be no SPSS output anywhere in the paper (this includes any Appendix). Everything your instructor needs from the data is in your APA style write-up or the master SPSS file that is uploaded.
Page 5: Discussion
Explain what your data means.
Offer some tentative explanations as to why you think you found the data you did.
Provide some suggested practical implications from your results.