crisis communication

https://www.youtube.com/watch?v=VaRdUHrUnBs&index=4&list=PLj0jSqHa7PeHFDLXQM8xyvtlSdSW5hL2U&t=5s

watch this video and write an analysis of what Exxon Valdez did wrong and what the company should have done differently to respond to the crisis and minimize reputational damage to the brand.
more on recommendation and what to do and say to public

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