Evaluation of Digital marketing Strategy for a comapny
Secions to be included in the assignment
1-Situation analysys ans critical strategic evaluation of current online (and offline )marketing activities
2-Specification of two digital marketing objectives
3-Online segmentation, targeting and positioninng strategy
Descripton and justification of the digital marketing tactics used .
Proof of campaign execution and concrete examples of the digital marketing tools and tactics utilised
5-Campaign performance, budgets ans KPIs