a)… go to a store that you never expected to go to (no purchase necessary)
b) …browse through a magazine that you never expected to look at
c) …watch an entire TV show (at least 30 minutes) that you would never have watched on your own.
Now produce a one page report, with the theme of Market Segmentation, and tell me about what you
saw….was it odd? Disturbing? Silly? Were you uncomfortable? Take a few minutes and tell me who you
THINK might be watching that show, reading that magazine, and who you saw in that store. Use the
segmentation variables of Demographic & Psychographic segmentation to describe them