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1. Go to http://www.strategicbusinessinsights.com/vals/presurvey.shtml, and take the VALS Survey. Report on how marketing researchers are using this information.
2. Why do you think that competitive intelligence (CI) is so hot in today’s environment?
3. Marketing research has traditionally been associated with manufacturers of consumer goods. Today, we are experiencing an increasing number of organizations, both profit and nonprofit, using marketing research. Why do you think this trend exists? Give some examples.