Marketing Discussion Questions Ch3 & Ch4

Marketing Discussion Questions Ch3 & Ch4

 1. What are the differences between pre-conventional morality, conventional morality, and post-conventional morality? Give an example of each. You should place your response as a WORD document  titled CHAPTER03_Q1 

 

2. Describe at least three situations in which you would not purchase the products of a firm even though it is very socially responsible. You should place your response as a WORD document titled CHAPTER03_Q2

 

 

Chapter 4

 

 

Baby boomers in America are aging. Describe how this might affect the marketing mix for the following: • McDonald’s • The State of Florida • Target Stores

 

 You should place your response as a WORD document titled CHAPTER04_Q1. How should Ford Motor Company market differently to Millennials, Generation X, and baby boomers? 

 

You should place your response as a WORD document  titled CHAPTER04_Q2

 

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