Problem Identification and Project Outline

Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. (  CVS as the organization )

Select a scenario from the following list:

  • An organization is considering introducing a new service. (  MinuteClinic as the services 

Write a 250 – 300 word detailed outline of your Market Research Implementation Plan in which you address the following:

  • Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.
  • No Introduction Just answer the question
  • Intext Citation 
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