Recommend Ways to Incorporate Innovation in a Company

Recommend Ways to Incorporate Innovation in a Company

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Pages / words

3 / 825

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US English

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Academic paper writing

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Interview an experienced marketer, product developer or someone in a similar function at your company or a company to which you have access. The interview can be conducted in any form that you have available.
First develop a series of questions to ask during the interview. The questions should include the following questions:
1. What efforts is top management putting in place to support innovation?
2. Does everybody devote part of their daily attention to having a better business model?
3. Is it clear to everybody how the company intends to innovate?
4. Does creativity or bureaucracy crowd out innovation?
5. What are the reasons, if any, for why innovation is not as effective as you want it to be?
6. How does your company leverage its internal talent and its access to external talent?
7. How do performance measures and rewards affect innovation? (p. 10).
Questions were taken from Davila, Epstein, and Shelton, 2013.
In addition to these questions add at least 5 additional questions. Information that should be included: What are the constraints or barriers to innovation? How do you leverage various outside constituencies in innovation? Summarize the responses and present them in a report. Then develop an analysis of the responses. How do they relate to best practices and what you read? Finally develop recommendations based on the current process and best practices.
Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 3 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas and concepts and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.


1 Summarized the responses to the required questions
2 Included an analysis of the responses and how they relate to best practices and what you read.
3 Developed recommendations based on the current process and best practices.
Organization (3 points)
1 Paper is 3 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of three scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing,


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