TedxTalk – The Art of Innovation

TedxTalk – The Art of Innovation [YouTube] (20 min)
Using the readings and resources, analyze the following: Consider the many means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these means of differentiation?
include at least two in-text citation or and outside research, and a Works Cited at the bottom of your post.

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