week 2 discussion starter

In your own words, post a reply (200 to 300 words) to the following questions:


Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real? 
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?

What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

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