Week 4 Intellipath Question

Week 4 Intellipath Question

What are two specific ways marketing research helps a company know and understand its product’s customers?

 

Consider the following ideas to include in your answer:

 

What is the difference between primary and secondary research?

What is quantitative and qualitative research?

How does research help identify a customer’s buying behaviors?

How does the brand promise create customer satisfaction?

What are customer demographics and psychographics?

What is marketing STP/D?

 

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